Self-Directed Brand Identity Project : Velora Liqueur

Inspired by the overly serious, often indistinct packaging found in the liqueur aisle, I created Velora Sapori Rari as a brighter, more expressive alternative—fluid, colorful, and inspired by the feeling of an afternoon cocktail.

The concept centers on the ritual of classic cocktails and the idea that different drinks belong to different moments. I developed four illustrated labels representing four times of day: Bloody Mary for morning, Bitter for afternoon, Coffee Liqueur for evening, and Dry Vermouth for night. Rather than encouraging all-day drinking, the concept celebrates the character and occasion of enjoying the right drink at the right time.

I hand-drew the brand’s groovy, curving script and combined contemporary color and illustration with references to vintage spirits packaging. I then extended the identity across four bottle labels, social media concepts, and a full-length Figma website for the brand.