The Zazzy Tims Show for Amazon MGM / Prime

For Amazon MGM’s feature film Oh What Fun, I developed the brand identity for The Zazzy Tims Show, a fictional talk show hosted by Eva Longoria’s character, Zazzy Tims.

With limited access to suitable typefaces due to licensing restrictions, I created a custom Avant Garde–inspired geometric sans serif to establish the show’s distinctive visual voice. I paired the typography with a system of fluid shapes and graphic bubbles in a warm palette of burnt oranges, clay reds, and ochres, giving the brand a groovy, slightly vintage personality.

Following approval from the Art Department and Director, I expanded the identity across a range of promotional and on-screen applications, including theatrical posters, large-scale digital advertising, magazine covers, a cookbook with multiple editorial spreads, and a scrollable Zazzy Tims website designed as a practical playback graphic for the film.